Chicago Sky — Exploratory Creative Concepts

This project is a collection of exploratory creative concepts developed to demonstrate my approach to designing for a professional women’s sports organization. The work focuses on fan-forward storytelling, merchandise-driven design, and campaign visuals that feel bold, culturally relevant, and rooted in the Chicago Sky brand.

The concepts span apparel, social and digital graphics, and promotional moments, with an emphasis on creating cohesive systems that could scale across platforms. These designs are not intended as final executions, but as a demonstration of creative direction, visual thinking, and how I approach brand consistency while thoughtfully pushing a visual identity forward.